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Tuesday, May 15, 2007

"Clarity" continued...

In Bill Bradley's most recent book, The New American Story, it is reported that in June 2004, CNN, Fox News, NBC, MSNBC, ABC, and CBS collectively ran fifty-five as many stories about Michael Jackson as they did about the genocide in Darfur. In 2004, ABC covered the crisis in Darfur for a total of 18 minutes. These statistics are clear evidence that 24 hours of news is a lot of time, that the news networks have plenty of air time to report the stories their producers feel will draw the biggest audiences in the key demographics.

It's a damn shame.

I believe that the desire to attract the biggest-paying advertisers is what is driving these news networks to report fluff stories -- stories that are supposed to draw the young, middle class consumers that advertisers crave.

I believe that 24 hours of news is too much, that the 24-hour news cycle entices news networks to focus on providing reactions to breaking news, rather than thoughtful analysis of current events. And I believe that unless the way people get their news changes, humanity will continue its movement away from feeling and thoughtfulness and toward numbness and ambivalence.